Ultimate Guide On What Is a SEO/SEO Factors in 2020

what is a seo

this ultimate guide on what is a SEO has a lot of knowledge about SEO factors.SEO stands for “search engine optimization” in fact it is a way to get traffic towards website or blog in a natural or organic way. in another way, it is a method that brings posts, articles, or blogs in top position in search results. top position in the search result means more traffic. SEO is the backbone for growing blogs or websites. there are many factors affecting SEO. We are going to discuss all the points in detail.

On-page SEO Factors.

on-page seo is the optimization of content for search engines and users. Google has about 300 to rank any post in searches. It doesn’t matter how accurate numbers are. specifically in the starting of ranking article.

here the list of on-page SEO Factors.which are most important in page optimization.

1. Title:

the title is a strong signal of content relevancy. the title must be descriptive of page content. search engine display title keyword in search results. it’s a small element but has a lot of impacts .so the title should be the catchy headline. optimizing your title also important. special when you are making a title for both search engines and users. the main keyword must be included in the title tag.

it can be difficult if dont know what to do.

the title tag should be short. it will be easy to read for people and easy to crawl for search engines. the title tag should contain your main keyword. and your main keyword should be searching for intent oriented. also, avoid the stop words like a, an, the, but, so, on, so, was, with etc.there are tools available to find keywords you can use the theme and make title tag more seo friendly

2.Meta description:

The meta description summarises page content. it is 160 character snippets.on a search result, the meta description appears below the page title. meta description must include the focus keyword. it attracts people to click the link. so meta description should be descriptive of page content in brief. by which people can get an idea about page content.

3.Keyword in Headings:

The focus keyword must be present in one or more headings. search engines pay special attention to headings so if headings include the focus keyword.it creates signals for the search engine to rank an article.so don’t forget to include focus keyword in heading and subheading. don’t stuff keywords but gently use it.

4.The length of the content:

No standard exists about how much longer a blog post should be. but more words means more opportunity to rank keywords.content-length should fulfill the intent of the search query. ideal content length is 1800 to 2500+ words. its also called as long-form content.

5.Quality Content:

what are the parameters of quality content? first of all, content must be relevant to the title or topic. if content will be query oriented then it will make some sense for the reader. do not use the wrong information in the content. spelling and grammar should be proper. the article should be useful and informative.make your content more informative than your competitors.contents should be unique and specific.by adding images you can increase the quality of content. so don’t forget to use infographics.

6.Duplicate Content:

if you are using copied content from another website. it will be the reason for the google penalty. so don’t copy content. don’t use duplicate content. google so smart, bots will catchup plagiarism and take a strike on your website.

7.Internal linking:

these are links that point to pages on the same website. internal links help search engines to read pages on your website. also, make sense of the interlinking of content on your website. so internal links are the most important factor in SEO .its can be used for some reference, description, detailed information about a particular topic. it will help the reader. interlinking also increases page authority of the linking page. and it will help to rank that page in search.

8.Keyword in URL:

URL is an address of the website or particular page or post. when you customizing the article don’t forget to insert the keyword in URL. it makes signals for the search engines to find a particular article. and also make co-relation between content and URL.

9.Update Content :

Google likes fresh and updated content. it doesn’t mean that you need to edit articles all the time. but it needs that to update articles time to time. it can be once in a year. just revise the article in some time and if you feel it to update certain points just do it.

10.User experience:

User experience on your website must be great. there are many factors affects user experience. the design of page should be attractive. the content should be well structured. use proper headings and subheadings also use the table of content.. it will make users grateful and appealing to come again on your website.

User Engagement: users should be engaging with the article. once the user comes to your website it needs to read some paragraphs or browse other pages on your website.

Bounce Rate: if a user visits your website and immediately goes away its called bounce rate. it happens because of low-quality content or content which not fulfill the search intent of the user.

11.Page loading speed:

page loading speed is also the most important factor. if page load speed is low it will decrease traffic. so the design and coding of page should be fast loading. make such design and CSS or javascript that load fast. theme and plugin also play a vital role in page loading speed. be careful about theme and plugins.

Off-page SEO Facotors:

there many factors affecting on off p8age seo. here is ultimate checklist .

1.Trust Building:

trust is one of the main factors of off-page SEO. transparency is a must in building trust. don’t try to attract users with catchy titles and low-quality content.it will do not help to build organic traffic. (DA) domain authority and(PA) page authority are tow main factors indicates that how search engines look at your website. Secure Sockets Layer) (SSL) also help to build trust it indicates the data passing through browser and web server stay safe and private.

2.External linking:

links that send a reader to another. blog or website on the internet.its use for verifying, external sourcing, or more information about some topic. there are two types of external links do-follow backlinks and no-follow backlink. do-follow links must be greater than no-follow links. both are important to sounds like a natural signal for search engines.

another hand you can create external links on the website across the internet. it will increase your traffic. take on thing consideration when you are going to create external backlinks that the website on which you are creating backlinks must be high DA and less spam score website. you can check DA on the semrush seo tool.

3.Social Sharing:

you need to pay 60% attention to promoting your article, page or post after creation. nowadays social media is a powerful tool to promote your blog or website. there are some free and some paid practices.make automation of post sharing it will decrease your efforts and in less time post will reach more people.

4. Linking Domains:

the number of linking domains that point to your page also an essential factor. more domain link to the page means more trust and authority it will build. not only the number of domain effects but also the authority of the linking domain must be great if not it can decrease the authority of your page.

5. Relevant Linking:

the page on which the link of your page will build must be related topics. so the relevancy of topics also plays a role in quality link building. that’s why always build links on related blogs.

6.site map:

for better ranking and fast crawling your website, needs to submit a sitemap of the site in search console. by which search engines can easily understand website structure and crawl it fast.

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